Subliminal Message

Ok, so, today on Price is Right (shut up: it's a guilty pleasure and one of the benefits of telecommuting) they were doing "Check Out" as one of the pricing games. One of the products to be priced was "Flipz" chocolate-covered pretzels:

Flipz Chocolate Pretzels

Now, is it just me, or does it look more like their name is "Hipz"? I mean, it seems like it's trying to subliminally say, "ladies, you eat these and they're going straight to your hips."