Last night, a buddy of mine and I went to go see Mission Impossible: Ghost Protocol. It wasn't a horrible movie but it was hardly "art". Two tickets for the non-3D version ran $24. Add in two 1qt bottles of water for $9 bucks (that's $18/gal. for water - even at its peak, gasoline wasn't that expensive) and you're at more than $30 for two hours of mid-grade entertainment.
Today, while at work, a box arrived from Amazon. In that box was the full, 8-movie BluRay set of Harry Potter movies. Sixteen or so hours of quality entertainment. Total price? $60. And that's $60 for unlimited viewings by me and any number of other people that might come over during our ownership of the discs (and, lets not forget loans/swaps with neighbors and friends).
So, tell me, again, why Hollywood thinks that piracy is why annual ticket sales are down by a half-billion seats?
Don't get me wrong, I don't mind spending money if I'm getting good value. But when every trip to the theatre becomes a $20-$40 gamble whose odds are worse than rolling a hard-8 in Vegas and it should be fairly self-evident why everyone's staying home.