Eating "new" foods is a great way to create and "fix" memories. When we go out to a place and have a particular dish I've only had infrequently, it always reminds me of the first time I had it or the different times I've had memorable (good or bad) variants.
One of the reason spending on good food is a good practice is that it's experiential ...yet still cheaper than many other kinds of experiences.
For me, things just don't compare to experiences.
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