I did not watch the Super Bowl, this year. I had no interest in the teams playing. The commercials - frequently the best part of the whole thing, any way, were all immediately available to view online. I had no interest in this year's halftime-show installment of the over the hill gang.
Once the Super Bowl was over (thank you FaceBook for being the barometer for this), I hit the NFL.Com website to see if the commercials were decent. Some good ones (the various car commercials seemed the best) some mediocre ones and some that made me wonder why they bothered (pretty much all of the movie ones - especially the one for Phantom Menace - sucked).
FaceBook, Twitter and Plus were all aflame with how good Madonna's performance was (even with an undercurrent of "I don't know why she didn't play the 80s classics" and "I don't care for the new stuff). People were talking about it at work and it was being mentioned on all the news. The news stories, however, were the most annoying.
Madonna hasn't been "The Material Girl" for twenty plus years, now. When you're post-menopausal (presumably), you're no longer a "girl". If the AARP is starting to recruit you, you're no longer a "girl". If you look great from a distance and in soft-focus, but closeups reveal aged, crepey skin, you're no longer a "girl". As such, it's more than slightly ridiculous for newscasters to still be referring to Madonna as "The Material Girl".