Saturday, November 20, 2010

You Only Get *One* Pageview: Make It Count

So, yesterday, some blogger decided to use twitter to drive traffic to their site. Specifically, the link they posted was about the poor, beleaguered TSOs that are stuck having to implement the TSA's regressive policies.

Now, don't get me wrong, I understand that, yes, the TSOs "are human beings, too". And, yes, I get that many find things about their jobs that they don't like. Point of fact, most, if not all, people have parts of their jobs they hate. Many people utterly despise their jobs. Many people love their jobs. Most of us fall somewhere along that love-hate spectrum - frequently, all across it, depending on when you ask. So, yeah, "I get it."

That said, when I've hated jobs, I've typically sought and found other, less soul-crushing ways to earn my living. It's what you do if you want to stay sane. It's what you do if you don't want to poison the rest of your life. And, yes, many times, I've had to suck on the poison-pill while I wait for that next job to come along that alleviates my need to deal with the odiousness of whatever the job I seek to escape is.

All that aside, I don't pity the TSOs their positions. They're employed voluntarily. They can leave any time they want - after all, they're employeees, not slaves or conscripts. If they hate that they have to grope people, if they go home crying, every day, because of the verbal abuse meted out to them in response to what they say or do to passengers, then quit.

Chances are, the reason they're crying or just feeling bad is that they know that what they're doing is wrong. Providing the excuse of "just following orders". And, no, it's not unfair for passengers to say that the TSOs are acting like Nazis. At the N├╝rnberg Trials, some variant of "just following orders" was a fairly popular defense (Adolf Eichmann being one of the most famous for employing it). It didn't work then. It won't work now.

For those TSOs who were in the US Armed Forces prior to the TSA, your military code of conduct says that you should refuse to follow what you believe to not be a lawful or moral order. So, don't try to pull my heartstrings about having served in the military prior to being a TSO. Your military training makes it so you should know better.

For those TSOs of Jewish decent who take offense at the comparison? I've little pity for you, either. As Jews, you should be acutely aware of the history of how distasteful the "just following orders" defense is.

And, to the writer of that blog entry? I don't care whether you feel like you're being a mouthpiece or not. I don't care about the rest of the contents of your site. When you posted your link on Twitter, it was for a specific page on your site. There are billions of pages up on the internet. Only a few of those pages are of sufficient interest to make a reader want to read more by a given author. So, when you use Twitter, StumbleUpon, Digg, etc. to drive traffic to your site, know that 99.999% of the readers who get to your site through those means will only know you through what they see you write on that one page. So, when you add commentary to your article that seems apologistic or you quote links used by the same people that are the source of irritation, you will be seen in the light of those comments. Deal with it.

No comments:

Post a Comment