No: make that a whole bag of dicks.
Why is it that companies buy other companies, only to change the things that made their acquisition targets a customer preference in the first damned place. From the SWA AirTran-acquisition FAQ:
Q: What about assigned seats?
A: As you know, Southwest does not assign seats. AirTran does offer seat assignments including Business class and Coach. Upon full integration, it is our intent to have a consistent product offering. It is our intent that seat assignments would not be part of that product.
Q: What about dual class service?
A: As you know, Southwest offers one class of service. AirTran offers Business class and Coach. Upon full integration, it is our intent to have a consistent product offering. It is our intent that dual class service would not be part of that product.
So, the two things that I like most about AirTran - and pretty much the only reason I flew them - SouthWest intends to get rid of. Fuck you, SouthWest: I didn't like you and didn't fly you before this. Taking a good, unique brand and destroying some of its best features does rather little to make me ever change my mind about using your services. All you've done is reduced my choices. All you've done is set in motion the destruction of a good flying experience. I hope your entire executive staff, especially your mergers and acquisitions team, dies - slowly and painfully - in a fire. Even better would be for you all to go down in an airwreck in a remote region and have to cannibalize each other to survive the experience. Fuck you all.
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