Why movie theatres will die: financial risk for consumers is too great. I can spend $5 for PPV for an "unlimited" number of viewers. To go to the theatres, I'm spending twice (or more) that per viewer. I'm willing to gamble $5 that a movie will suck. I'm not willing to gamble four times that (or more). My money costs me too much and there's too many other things out there to do with it. Fuck you, AMC, Lowes, Regal, etc.